Hail Mary Strategies

If you've had more than two cycles in admissions leadership, you've no doubt been there: despite your best-laid plans, your class did not come in as intended.  In these situations, our playbook is thinner, and the ROI is more challenging to justify. Or is it? This week, we're breaking form a bit by bringing two active admissions professionals to share their thoughts on when, how, and what hail-mary strategies they consider, accept, and reject. It's a thought-provoking week, largely thanks to our two outstanding guests. Dr. Brian Jones, Director of Admissions at Minnesota State University - Mankato in Mankato, Minnesota, and President of Minnesota ACAC shares his skeptical perspective on these last-ditch efforts. Ramon Blakely, Director of Recruitment at the University of Texas at Austin in Austin, Texas, and President of Texas ACAC brings his own thoughts to the discussion. Here's hoping you won't need this episode this year, but it's here for you when you do need it.