Hair brands diversify product range as more consumers opt for natural hair.

SAfm — Local and international hair brands are diversifying their product range in the wake of an increase in the number of consumer that have resorted to natural hair. According to new research by market intelligence Mintel relaxer sales have dropped by almost forty percent internationally. In South Africa the sales have dropped by twenty percent. Cosmetic and hair retailers, including hair saloon owners have noted a decrease in the use of relaxers as more and more black consumers-especially women choose natural hair. Amina Accram reports.