Hair straighteners won't attract women

What happens when you get former foreign minister Julie Bishop to host your recruitment commercial? And what if you pushed senior executive accountability on meeting gender diversity goals, rather than promoting another mentoring program? This week, we explore the 'why' behind the major mining company putting major investment into explaining how awesome their office is -- including the wellness centre, hair straighteners, Hugh Jackman cameos, and Julie Bishop showing you the tour. Do people actually want to return to the office? Will we be lured by company gyms, cafes and free snacks? Meanwhile, we examine new Chief Executive Women and Bain & Co research that finds that real change for women doesn't come from mentoring and other female fixes -- rather it's about commitment and accountability. Plus we look at the impressive message from CEO Girls Who Code Reshma Saujani, who is working to close the gender gap in technology. This week's co host is Naby Mariyam, the CEO and founder of CoverHero and Hustlecover, insurance platforms protecting those in the gig and creator economy. We have covered Naby's impressive story and rise into entrepreneurship previously here. Thank you to Breast Cancer trials for supporting the podcast! Check out their upcoming event with Annabel Crabb. Link from this week's episode. Mentoring programs for women? Try pushing accountability instead Q&A – Breast Cancer in Young Women event!Julie Bishop stars in a comically long mining company promotional videoNaby Mariyam Hosted on Acast. See acast.com/privacy for more information.