Halfdays, CEO & Co-Founder Ariana Ferwerda, Empowering Women Outdoors

When Ariana Ferwerda relocated to Denver, Colorado, she found herself underwhelmed by the available options for women's snow and outdoor apparel. Four years into its inception, Halfdays has flourished, thanks to a combination of community-building initiatives, inclusive sizing, and modern designs. Join us as we delve into Ariana's inspiring journey of building Halfdays, where her keen business acumen has played a pivotal role in creating a truly remarkable female-owned and operated brand. Recognized in 2023 by Forbes' prestigious 30 under 30 list, Ariana's vision has garnered widespread acclaim, with Halfdays gracing the pages of Vogue, New York Times, and numerous other esteemed publications. Enjoy 15% off your Halfdays order with code MADEMYWAY through June 30th, 2024. Follow @ArianaFerwerda and @Halfdays on IG and TT. Follow us @MadeMyWayPodcast and @ErinEastburn and @ClaireFontanetta_ on IG and TT.   Get in touch with us at mademywaypodcast.com