Halitosis, Persuasion and Mind-Hijacking Strategies that Work in Sales and Copywriting

On this episode we'll discuss mind hijacking strategies that work in sales and copywriting and can be used in any industry. We'll talk about "halitosis" and how became a medical condition with a "cure".  It's a great marketing lesson for any business that seeks to differentiate its product or service with a USP. The great businessman and advertiser Albert Lasker once said "There is no law that requires a problem to exist before a solution is created for it".