Halloween, Fear, and Brand Thinking
Episode 45 of the Didn't See It Coming with Marc Stoiber podcast, hosted by Marc Stoiber, titled "Halloween, Fear, and Brand Thinking" was published on November 1, 2018 and runs 29 minutes.
November 1, 2018 ·29m · Didn't See It Coming with Marc Stoiber
Episode Description
I love pulling together tangents that don't obviously belong together. That's why, in honour of Halloween (yesterday) I did a bit of research into the correlation between fear and brand thinking.
Crazy? Actually, I was surprised by how MUCH correlation there was.
If you want the whole story, check out this interview. I spent an hour on the air with CFAX's Mark Brennae, going through everything from the Marquis de Sade and the 1755 Lisbon Earthquake to why people reach for a Coke in a slasher movie.
Fascinating stuff! Enjoy...
If you lik...
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