Halloween, Fear, and Brand Thinking - Didn't See It Comin...

What this episode covers

I love pulling together tangents that don't obviously belong together. That's why, in honour of Halloween (yesterday) I did a bit of research into the correlation between fear and brand thinking. Crazy? Actually, I was surprised by how MUCH correlation there was. If you want the whole story, check out this interview. I spent an hour on the air with CFAX's Mark Brennae, going through everything from the Marquis de Sade and the 1755 Lisbon Earthquake to why people reach for a Coke in a slasher movie. Fascinating stuff! Enjoy... If you like this interview, make sure to get my insights straight to your inbox by subscribing. And don't forget to download my new, free e-book Stop Busting Your Brand!

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Frequently Asked Questions

How long is this episode of Didn't See It Coming with Marc Stoiber?

This episode is 29 minutes long.

When was this Didn't See It Coming with Marc Stoiber episode published?

This episode was published on November 1, 2018.

What is this episode about?

I love pulling together tangents that don't obviously belong together. That's why, in honour of Halloween (yesterday) I did a bit of research into the correlation between fear and brand thinking. Crazy? Actually, I was surprised by how MUCH...

Can I download this Didn't See It Coming with Marc Stoiber episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.