EPISODE · Dec 16, 2016 · 14 MIN
Hana Abaza: The Good and the Ugly of Content Marketing
from B2B Nation · host B2B Nation
Hana Abaza, the head of strategy at Uberflip, was a recent guest on B2B Nation. In this episode, we talked about the "good and the ugly" of content marketing, how to improve your content strategy to increase sales, how content shapes customer advocacy and loyalty, how marketers can automate better, and more!
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