Handeln backar – hur ska den handskas med TikTok-hjärnan?...

What this episode covers

Läget för detaljhandeln är det sämsta sen 90-talskrisen enligt Svensk Handel. Generation Z är framtidens konsumenter. Men hur ska unga med en koncentrationsförmåga på åtta sekunder lockas till köp? Lyssna på alla avsnitt i Sveriges Radios app. Programledare: Erika MårtenssonMedverkande: Annika Selin, ekonomireporter och Sara Rosengren, professor i företagsekonomi med inriktning på marknadsföring och detaljhandel

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Frequently Asked Questions

How long is this episode of Ekonomiekot Extra?

This episode is 8 minutes long.

When was this Ekonomiekot Extra episode published?

This episode was published on May 8, 2023.

What is this episode about?

Läget för detaljhandeln är det sämsta sen 90-talskrisen enligt Svensk Handel. Generation Z är framtidens konsumenter. Men hur ska unga med en koncentrationsförmåga på åtta sekunder lockas till köp? Lyssna på alla avsnitt i Sveriges Radios app....

Can I download this Ekonomiekot Extra episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.