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Handeln backar – hur ska den handskas med TikTok-hjärnan? episode artwork

EPISODE · May 8, 2023 · 8 MIN

Handeln backar – hur ska den handskas med TikTok-hjärnan?

from Ekonomiekot Extra · host Sveriges Radio

Läget för detaljhandeln är det sämsta sen 90-talskrisen enligt Svensk Handel. Generation Z är framtidens konsumenter. Men hur ska unga med en koncentrationsförmåga på åtta sekunder lockas till köp? Lyssna på alla avsnitt i Sveriges Radios app. Programledare: Erika MårtenssonMedverkande: Annika Selin, ekonomireporter och Sara Rosengren, professor i företagsekonomi med inriktning på marknadsföring och detaljhandel

Episode metadata supplied by the publisher feed · Published May 8, 2023

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Handeln backar – hur ska den handskas med TikTok-hjärnan?

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