Handing Over the Reins with Dr. Christopher Phelps

In this Dental Slang Podcast episode, we welcome Dr. Christopher Phelps. Dr. Phelps is an entrepreneur, general dentist, author, certified Colby trainer, and an expert in ethical influence and persuasion. He discusses his new role with Sunrise Dental Solutions, his extensive background in marketing, and his recently published book, "The Complete Book on Dental Marketing." Dr. Phelps shares his journey into the world of marketing and how he had to learn the hard way when he was spending $36,000 a month on marketing to acquire just 60 new patients. He eventually turned things around, increasing new patients to over 300 per month while reducing marketing costs by 74%. He emphasizes the importance of tracking marketing efforts to know what's working and what's not. Dr. Phelps also delves into the science of ethical influence and persuasion, discussing the principles that can help dentists improve case acceptance. His new book "The Complete Book on Dental Marketing" goes into detail describing the lead generation phase and the lost opportunity phase. Dr. Phelps explains the seven critical pillars for successful marketing, such as understanding the target market, crafting the right message, creating compelling offers, and selecting the right marketing medium. Learn more about the significance of addressing attrition in dental practices. He provides valuable insights into adapting marketing strategies during times of uncertainty. The episode concludes with Dr. Phelps sharing some dental slang terms related to marketing, including "A/B split testing" and "haystack marketing." He encourages dental professionals to reach out to him for coaching and offers a special gift for those interested in an hour-long consultation. Tune in to hear Dr. Christopher Phelps' expertise in dental marketing, his journey to success, the key principles outlined in his latest book, and valuable insights into improving dental practice marketing and case acceptance. To learn more about Dr. Phelps' lastest book, click here for more information.  "With this outstanding book, Dr. Phelps provides a masterclass on dental marketing. Employing compelling stories and convincing data, he reveals how powerful principles of marketing and psychology can be converted into actionable steps for increased patient satisfaction, loyalty, and growth. There's nothing else like it."