Handling Price-Sensitive Customers

How do You Handle Price-Sensitive Customers? It seems that no matter how we position our products or services, from time to time, we have to face this particularly difficult sales situation.  The prospect or customer whose singular motive is to find a way to get your cheapest price. Let’s see if we can unpack what we need to do to “convert” at least some of our price-sensitive prospects into customers who truly value and appreciate our unique differentiation!