H&M Succeeds in Romania

The apparel and footwear market in Romania has developed tremendously over the past two years, thanks to retailers such as H&M moving into the country. In fact, in the first half of 2013, H&M almost doubled its 2012 sales in Romania. Sales of apparel and footwear in Romania are expected to grow even more in the upcoming years with the country’s economic recovery rising consumer incomes.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.