Hands-Off Management: The New Rules for Collaboration At Work

Social media and its collaborative potential are revolutionising the old rules of business. Customers are no longer on the outside looking in, but are part of the business, and the Internet is just one big focus group. The upsides and downsides of viral word-of-mouth go without saying. Markets, managerial hierarchies and intellectual property rights are also reconfiguring, as controlling managers find themselves in a no-go zone. Whatever next? Responsibility for Internet strategy needs to move from the marketing division to core business, insist the experts.