Handwritten Notes Win Customers

Send us Fan MailYour marketing team can track clicks all day, but your customers are drowning in digital noise. The mailbox, on the other hand, is basically empty, and that’s where today’s conversation gets interesting. I’m joined by Rick Elmore, a former NFL player who turned an MBA “lightbulb moment” into Simply Noted, a company that uses custom-built handwriting robots to send real handwritten mail at scale. We get into Rick’s journey from humble beginnings to Division I football, getting drafted by the Green Bay Packers, and then facing the hard reset that comes when the league moves on. What stuck with me is his simple framework for performance in sports, sales, and entrepreneurship: discipline decides destiny. Showing up, staying consistent, and controlling what you can control is unglamorous, but it’s the difference between ideas that die and businesses that grow. From there, we go practical. We break down the two biggest use cases for automated handwritten notes: lead generation for high-value sales and customer retention after the purchase. Rick explains what “custom” really means, from card design and handwriting styles to real stamps, personalization fields, and tracking tools like QR codes and engagement analytics. We also talk about how to keep the message human and authentic so the note builds trust, while the landing page and CRM workflow do the heavy lifting on conversion. If you want more reviews, more referrals, more repeat business, and a marketing channel that feels personal but still has measurable ROI, this one is for you. Subscribe to the Shed Geek Podcast, share this with someone who owns a shed lot or runs a dealership, and leave us a quick review with your biggest takeaway.For more information or to know more about the Shed Geek Podcast visit us at our website.Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.comFollow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.To suggest show topics or ask questions you want answered email us at [email protected] episodes Sponsors:Studio Sponsor: Shed Geek MarketingVelocity 360CALPlayMor PlaysetsJ Money LLC