Hangout 6: How To Create A Quality Community in Web3 with Jeff Kauffman

from Celebrating 10 Years of Ethereum · host 10 Years of ETH

Celebrating 10 Years of Ethereum with one of Web3's top marketers!Jeff Kauffman, founder of JUMP and Parachute Agency, has spent 20 years in social media marketing (starting with MySpace in 2005) and the last 4 years building Web3 communities for Fortune 500 brands. In this episode, he reveals his counterintuitive approach to building powerful communities.Key insights:Why Ethereum IS a social networkThe newsletter strategy that beats 20K subscribers with just 750How to find early adopters using the "waiter strategy"Web3 = Web2 + ownership (and why that changes everything)Strategy over tactics: building sustainable Web3 businessesJeff breaks down how he built a community that attracted brand managers from 200+ Fortune 500 companies, why he has 1:1 calls with every newsletter subscriber, and his predictions for interactive content and AI.Perfect for: Web3 builders, marketers, community managers, and anyone interested in the future of digital ownership and social platforms.Connect with Jeff:Newsletter: jumpintothefuture.comTwitter: https://x.com/jeffkauffmanjrHosts:Chinmay Patel - ⁠https://twitter.com/chinmaydoteth⁠ | basket.farmMarvyn Paul - https://twitter.com/mpweb3wordsmith | Part of our 10 Years of Ethereum celebration series#Ethereum #Web3Marketing #CommunityBuilding #Newsletter #Blockchain

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This episode was published on June 12, 2025.

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