hangovers are a business opportunity ~ Tim O'Sullivan

im O'Sullivan got expelled from his fancy Melbourne private school at 16 for shoplifting on a ski trip. He never went to university. Instead he spent his early twenties throwing parties in Vietnam, bribing police with $20 USD.He never went to university. He did spend his early twenties throwing parties in Vietnam, bribing police with $20 USD, and making coffees at his family cafe in Essendon.And then he went to Korea and found liquid gold in the form of pear juice.Bae Juice is now in four and a half thousand stores across Australia. They raised a million dollars from a LinkedIn message. Spent two years in New York and ran out of cash. And now they're doing $2-3 million in revenue spending basically nothing on marketing.The story of how they got there is genuinely wild.We get into 👇:★ The birth of the 'i can do anything' mentality in Vietnam★ The trip to Korea that changed everything★ Starting Bae Juice with $5,000 and getting a crucial yes from someone who didn't speak English★ Getting into Woolworths, Coles and Costco with zero FMCG experience★ New York, running out of cash and coming home#startuppodcast #founderstory #fmcgstartup #buildinginpublic #australianstartupsFollow us on all platforms!Instagram ~ @fayltalesTiktok ~ @fayltales LinkedIn ~ @fayltales