Securing a Deal on Shark Tank With a West African Berry | Hank Watt, Nature's Wild Berry

On this episode, we’re joined by Hank Watt, Co-founder of Nature’s Wild Berry, the miracle fruit brand that transforms sour and bitter foods into sweet, candy-like treats - without sugar or artificial sweeteners.After losing 80 lbs and reversing pre-diabetes using miracle berries to sweeten his green juices, Hank teamed up with chef Juliano Bonanni to launch a business around this West African fruit.Today, Nature’s Wild Berry is riding a wave of viral content, Amazon success, and a deal with Mark Cuban and Lori Greiner on Shark Tank.Hank breaks down the origin story, what happened leading up to Shark Tank and after the episode aired, and why he’s deliberately holding off on retail until the brand reaches mass awareness.We also dig into how Gary Vaynerchuk and his team changed their growth plan.—---------------Episode Highlights:🍋 Losing 80 lbs thanks to the miracle berry📺 How Shark Tank changed the game overnight 📦 Why Amazon is their core channel (and what Hank learned about product reviews)🏪 When retail expansion makes sense—and when it doesn’t🎥 Gary V’s UGC growth advice🧪 New formats, clinical use cases, and the long-term vision📈 Trends Hank is watching in sugar reduction, functional ingredients, and consumer behavior—---------------Table of Contents:00:00:00 – Intro00:54:05 – Nature’s Wild Berry origin story and the magic behind the berry07:13:18 – The Shark Tank experience11:00:04 – Focusing on Amazon16:27:18 – Expanding into retail19:23:08 – Gary V’s UGC recommendation21:18:12 – Product roadmap22:45:13 – Brands and trends Hank is tracking—---------------Links:Nature’s Wild Berry – https://www.natureswildberry.comFollow Hank on LinkedIn – https://www.linkedin.com/in/hankwatt/Follow me on LinkedIn – https://www.linkedin.com/in/adam-martin-steinberg/ For help with CPG production design - packaging and label design, product renders, POS assets, retail media assets, quick-turn sales and marketing assets and all the other work that bogs down creative teams - check out KitPrint.Shout out to my friends over at Glimpse, the go-to partner for automating retail-related back-office operations and unlocking margin trapped in invalid fees and manual processes.Are you in the market for a new flexible packaging partner? Check out HD Packaging. Third-generation, family-owned and built for the needs of category leaders like Newman’s Own and A Dozen Cousins. Faster launches, lower costs, and no artwork fees.