Hannah Lux Davis - On Directing Ariana Grande, the Importance of Taste, and Working with Huge Artists

Hannah Lux is a powerhouse music video and commercial director who's created iconic visuals for Ariana Grande, Demi Lovato, Katy Perry, Doja Cat, Nicki Minaj, and Lil Wayne. But her path to the director's chair wasn't traditional. Hannah shares her 20-plus-year journey in LA—from working as a makeup artist on set to directing Lil Wayne, Drake, and Future on "Love Me," which now has over 620 million views. We dive deep into the making of Ariana Grande's "Thank U, Next," the video that broke YouTube records with 50 million views in 24 hours, and how she navigated legal clearances, celebrity cameos, and a three-day shoot while pregnant. We also talk about why communication and people management are often harder than the creative work, how to balance an artist's brand with your own vision, and what it takes to be a consistently working director.   xx CG AOP SUBSTACK 📫 Musings, Mixers, Workshops, and Exclusive Content https://angleonproducers.substack.com/   WATCH ON YOUTUBE   JOIN THE AOP COMMUNITY 📸 Instagram: / https://instagram.com/carolinagroppa | https://instagram.com/angleonproducers 📱 TikTok:   / https://www.tiktok.com/@carolina_groppa 👩🏻‍💻 LinkedIn:   / bit.ly/2BqHs8L   QUESTIONS ❔Answering your questions on Tuesdays in our newsletter! Submit here: [email protected]