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EPISODE · Jun 29, 2026 · 15 MIN

Hanson, Stefanovic and the outrage algorithm

from ABC News Daily · host Australian Broadcasting Corporation

One Nation has had a seismic surge in support since the start of the year, so how is it managing to attract attention and potentially voters?  Part of it is One Nation and Pauline Hanson’s prolific use of social media.  At the same time, we’ve seen former Nine journalist Karl Stefanovic embrace podcasting that platforms right-wing figures. Today, marketing expert Toby Ralph on why outrage goes so well online. Featured:  Toby Ralph, marketing strategist who specialising in persuasion

Episode metadata supplied by the publisher feed · Published Jun 29, 2026

What this episode covers

One Nation has had a seismic surge in support since the start of the year, so how is it managing to attract attention and potentially voters?   Part of it is One Nation and Pauline Hanson’s prolific use of social media.   At the same time, we’ve seen former Nine journalist Karl Stefanovic embrace podcasting that platforms right-wing figures.  Today, marketing expert Toby Ralph on why outrage goes so well online.  Featured:   Toby Ralph, marketing strategist who specialising in persuasion

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Frequently Asked Questions

How long is this episode of ABC News Daily?

This episode is 15 minutes long.

When was this ABC News Daily episode published?

This episode was published on June 29, 2026.

What is this episode about?

One Nation has had a seismic surge in support since the start of the year, so how is it managing to attract attention and potentially voters?  Part of it is One Nation and Pauline Hanson’s prolific use of social media.  At the same time, we’ve seen...

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