好市多「無條件退貨」為何不會增加退貨率、反而賺更多？揭開零售業心理戰術：買了就不想退的秘密｜Morning早安學 EP1254

from 今周大耳朵 · host 今周刊Business Today

好市多（Costco）的無條件退貨政策，看似會增加退貨率、虧錢，反而提升銷售額。書籍作者鍾文榮指出，這是運用行為經濟學中的「稟賦效應」，人們一旦擁有物品，就會視為自己的財產、產生情感，認為「我的東西就是好」，甚至自我說服「這東西總有一天會用到」，退貨意願自然下降。 - 撰文｜鍾文榮文章連結｜https://pse.is/83vxk5 - ★立即加入Podcast專屬交流社群 | https://lihi.cc/cL6aH -- Hosting provided by SoundOn

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好市多「無條件退貨」為何不會增加退貨率、反而賺更多？揭開零售業心理戰術：買了就不想退的秘密｜Morning早安學 EP1254

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