Happy 40th Birthday Lisa: Apple’s Most Important Flop

How could a machine that transformed the way people interact with computers also be a commercial flop? On January 31, 2023, CHM gathered key insiders to celebrate the Apple Lisa’s innovations, explore its ongoing impact, and learn lessons from its failure. The Program was divided into three segments:"Birth" with original Lisa Team members Bruce Daniels, Wayne Rosing and John Couch (via recording)"This is Your Life, Lisa" with Graphic Designer Annette Wagner, Developer Bill Atkinson (via recording), and CHM's then President and CEO, Dan'l Lewin, who was the Lisa's Market Development Manager."Death and Afterlife" with Steven Levy, Journalist and Wired Editor-at-LargeThe program was moderated by New York Times contributor and author Katie Hafner.This conversation was recorded at the Computer History Museum in Mountain View, California, as a part of the CHM Live series. To watch a video of this program, which includes a recorded Lisa demo and short film from The Verge, please visit the Computer History Museum's YouTube channel.To learn more about the Computer History Museum and our upcoming CHM Live events, visit our website at www.computerhistory.org