Happydemics' Baptiste Graffin on Brand Building, Brand Lift, and Performance

In this special episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Baptiste Graffin, VP of sales in APAC for Happydemics, to discuss brand building, brand lift, and performance. Their conversation looks at the importance of brand building beyond performance metrics, scaling and strategy in APAC markets, and data maturity in the region.Forrester report: Happydemics Brand lift delivered 47% ROI → https://get.happydemics.com/happydemics-total-economic-impact0:00 Introduction6:21 What are the key things needed to build and scale a business in APAC?16:23 How does Happydemics help brands and agencies prove advertising investment?34:29 Is APAC seeing an increase in data maturity?39:55 What is the future of the industry?