Hard

Just when the industry has decided they have seen and heard it all, a young emcee by the name of Nova has surfaced in central California. Talented, unique, young, sexy, and relevant he is the new face of Hip Hop. To be so bold and exude such a persona it takes a certain level of confidence and Nova definitely has just enough. Borderline overconfident from an outsiders perspective, it would appear he is getting ahead of himself, but the fact of the matter is the industry is just a little behind. Now is the time to take a look at what the future of hip hop holds for us and examine why Nova has the new sound, face, and movement the industry needs. Before Nova was known by his stage name he was simply Jason Hodges, a young man in the streets of Fresno with a pen and notepad that he would jot poetry down in. As his peers saw what he was capable of writing and took notice to how catchy it was, he began to take his poetry vocal and turn it into hip hop. Always a lyricist first, Nova's music takes it's listeners to where he is. Every beat along with every lyric, song after song, one can see the evolution of hip hop reach a higher level through his music. As Nova's talent grew so did his following and along with it came a movement called "Pardon My Swag". His image at a glance shows a young attractive well dressed man that any parent would love to see their daughter bring home, but his story, told through his music, adds an edge that can take daddy's little girl to her... well I think you get the point. Pardon his swag, but it just draws a crowd, and not just women. Men are frequent listeners of Nova's music and often try to imitate him in an attempt to achieve his "Imperial Swagger" if not just listening because the music is hot. Collectively, as a visual and audible asset to hip hop today Nova is on the brink of something major. A lot of musicians can either walk the walk or talk the talk, but Nova can do both and he does it better, if not perfectly. One thing that puts Nova in a category shared by few, is the fact that his music isn't composed of a false sense of reality or whimsical fairy tales of owning property or life experiences he hasn't earned, his lyrics are factual. From head nodding pure hip hop to tracks that belong on the dance floor, listeners can relate to Nova's relevance.