Hard Rock REVERB Hotel Set for 2028 | Huntsville News

Hard Rock’s REVERB hotel in Florence, Alabama, is on track to open by end of 2028 after years of delays — bringing 200+ jobs, boosting tax revenue, and filling a critical hotel shortage. Located on the Tennessee River at the old Days Inn site, the 155-room property will feature a musical theme honoring Florence’s rich heritage, including Aretha Franklin’s roots. The city’s 50% tax rebate deal, capped at $3M over 15 years, helps make it happen — all while keeping tourists right where they belong. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/67287eb757030e7a