Hard Seltzer,  Just Another Word for Innovation episode artwork

EPISODE · Oct 8, 2020 · 40 MIN

Hard Seltzer, Just Another Word for Innovation

from Brewbound Podcast

On the second episode of the revamped Brewbound Podcast, a panel of three expert guests discuss hard seltzer introductions from Michelob Ultra, Topo Chico and others, as well as the recently completed acquisition of Craft Brew Alliance by Anheuser-Busch. Guests include NBWA chief economist Lester Jones, marketing and communications consultant Lisa Derus and Credit Suisse managing director of equity research Kaumil Gajrawala.

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Hard Seltzer, Just Another Word for Innovation

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This episode is 40 minutes long.

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This episode was published on October 8, 2020.

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On the second episode of the revamped Brewbound Podcast, a panel of three expert guests discuss hard seltzer introductions from Michelob Ultra, Topo Chico and others, as well as the recently completed acquisition of Craft Brew Alliance by...

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