Hard Truth about Pitching Architectural Projects - with Shweta Kaw

In conversation with Shweta Kaw, the principal architect of Studio Meraki, a design studio based in Delhi-NCR. In this episode, Shweta shares how she transitioned from being a student to a business owner, learned to pitch projects, build client relationships, and find her voice as a woman architect navigating both the creative and commercial sides of practice.Shweta’s journey into the world of architecture began like many others — as a student full of dreams. But what sets her apart is how she shaped those dreams and struggles into a meaningful, sustainable practice over the last 15 years. From her academic roots in India to completing her Master’s in Building Performance & Sustainability at the National University of Singapore, to working as a Sustainable Design Consultant in Singapore and then in India, her story is layered with learning, risk, and reinvention.She speaks candidly about the early days of building Studio Meraki — the doubts, the hustle, and the unexpected lessons. For young architects looking to start out or branch off on their own, this episode is packed with practical advice and honest insights.