Hard Truths About VC, Raising Advice, & Small Fund Limitations w/ Susan Su (Toba Capital)

Today we were joined by Susan Su. Susan is a Partner at Toba Capital which differentiates from many funds in that it only has one LP. That LP invests across a range of spaces which allows the Toba team to get special insight into other areas of investing which could affect their investments and existing portfolio companies. Susan has to be one of the most genuine people I've had on the show. She shared her career journey and how she went from being an operator to working with Sound Ventures (founded by Ashton Kutcher) and eventually ending up as a Partner at Toba Capital. We discussed some details about being a VC specifically around doing follow-up rounds. We covered the differences of investing in Hardware vs Software. The limitations of smaller VCs are to get into deep tech or hardware tech. We spoke about how hard it is to be a VC. Breaking into VC. And probably one of the most valuable things is advice to founders about their fundraising process. Many of the things she said especially around her advice to young people about patience and impatience, really struck accord with me. Super glad that I can bring this episode to you. Enjoy! Topics: 1:09 Intro and early Career8:59 Hurdles to VC12:43 VC & Profit Seeking15:42  VC - Soft vs Hardware Investing18:14 Toba Capital22:29 New Ecosystems to Support Deep/Climate Tech DD25:30 Follow on investing31:16 Hardest Part of Job34:51 Advice to Founders | Plan the Raise, then Raise38:29 Obvious Prediction40:12 Advice for Getting into VC | Meet Founders Now Links: Toba Captal: https://tobacapital.com/  Susan on Twitter: https://twitter.com/susanfsuCheck out our Sponsor, NextWave Partners: https://www.next-wavepartners.com/Join the Slack Channel:  https://cleantechies.slack.com/join/shared_invite/zt-pd2drz6d-N~9nURU5JlyMXv2ZiO5bAQ#/shared-invite/emailFollow CleanTechies on LinkedIn: https://www.linkedin.com/company/clean-techies/ HMU on Twitter: @silasmahner__________We are proud to continue working with NextWave as our official show sponsor for this podcast. NextWave and all of its staff are highly motivated to advance the ClimateTech revolution and are constantly innovating ways that they can help affect that transition. From experts in the talent space to ESG experts, NextWave is taking on Climate and Social responsibility head-on and helping companies build great cultures that not only make the world a better place but also increase workplace satisfaction. Reach out to NextWave Partners today to learn more about how we might partner with you today. https://www.next-wavepartners.com/ / [email protected] the showIf you're gonna change the world, you're gonna need a world-class team. Partner with ErthTech Talent to help you do that, for less.70+ Placements5+ Years (exclusively in CleanTech)The Lowest Fees in the Market (12-15% of first-year salary)90-day placement guaranteeIt's really hard to say no to that. Wait?! -- The best service is also the cheapest? Seems too good to be true, but it's the entire reason we started this company. We believe that Climate entrepreneurs are doing important work, and there should be a firm to help them find the best talent, without it breaking the bank. Reach out today for a free assessment of your hiring process. [email protected]