Hårdare tag efter Isabella Löwengrips sifferfusk

En av Sveriges största influencers Isabella Löwengrip har den senaste månaden skapat rubrik på rubrik. Hennes liv är som taget ur en film: Påstådda affärsmässiga misslyckanden, dopade siffror, psykisk ohälsa, pengaproblem och sparkad personal. Som lök på laxen bröt flera annonsörer sina samarbeten med henne efter att det uppdagats att hon haft fejkkommentarer på ett sponsrat inlägg av Chimi Eyewear. Vad betyder det här för influencer marketing? Och hur ska Isabella Löwengrip återupprätta sitt förtroende? Veckans gäst Camilla Gervide, som granskat Isabella Löwengrip på sajten Bloggbevakning under flera års tid, har svar på de frågorna.

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