Harley-Davidson’s $200M Electric Flop: The Rise and Fall of LiveWire

What went wrong with Harley-Davidson’s $30,000 electric motorcycle? In this episode, we uncover the full story behind the LiveWire—an EV experiment that cost over $200 million, sold only 33 units in 2025, and nearly destroyed the legendary motorcycle brand. From tech fails to identity crises, here’s everything Harley got wrong—and what other companies can learn from it.▶ JOIN the Expedition Money Community for FREE!Use the code below at the following link ($1,200 value): https://expedition.money/subscription...Free Access Code: FREEXMYEAR▶ Get a copy of my book, AMAZING MONEY STORIES here! https://geni.us/R7efGET INSIDER COLLEGE PLANNING INFORMATION:▶ Mastering FAFSA Strategies to Maximize Your Financial Aid Course: https://www.udemy.com/course/collegef...----------GET MY BOOKS!▶ How I Make A Six-Figure Income On YouTube Book: https://geni.us/UZ2bnyd▶ How To Get Out Of Debt Fast Book: https://geni.us/HeWdQi1▶ Rethink Money Book: https://geni.us/O1tcs▶ Amazing Money Stories Book: https://geni.us/R7ef▶ Just The Essential Disney Hacks Book: https://geni.us/cYZO3T0▶ Living The Dream: 5 Strategies That Changed My Life Book: https://geni.us/dxPr▶ Discovering Travel Bliss: Insider Secrets for Transforming Ordinary Trips into Joyful Journeys Book: https://geni.us/QzzEgjo▶ Money Is Factscinating: Fascinating Money Facts, History, Stories & Trivia Book: https://geni.us/LckBTAX----------DISCOVER FINANCIAL INDEPENDENCE:▶ Podcast: https://geni.us/N79P5UC----------FOLLOW ON SOCIAL MEDIA:▶ Instagram:   / expedition.money  ▶ Facebook:   / expeditionmoney  ▶ X:   / expeditionmoney  ▶ LinkedIn:   / expeditionmoney  ----------