Harley Faces Tariffs, Plans Growth | Madison News

Harley-Davidson is weathering tariff headwinds by recouping $20 million in costs from Q4 2023, while preparing for potential 2026 impacts—strategically absorbing expenses without derailing operations. Simultaneously, they’re injecting $20 million into e-commerce marketing to revitalize accessory sales, which currently lose 30% of revenue. Beyond tariffs, the company’s securing $200 million from GM and gearing up to launch new models in 2026 to expand dealership reach—showing a bold, multi-front push for growth and resilience. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/c51696bd63e6b9a3