EPISODE · Feb 12, 2025 · 36 MIN
Harnessing Data for Smarter Growth in AEC Firms
from AEC Marketing for Principals · host Katie Cash and Judy Sparks
In the fast-changing AEC industry, building strong relationships and using data-driven strategies are key to staying ahead of the competition.In today’s episode of AEC Marketing for Principals, Katie welcomes Scott Steiding, Chief Growth Officer of Bennett & Pless, to chat about why soft skills, like being responsive and delivering great client service, are becoming more and more important in the AEC industry. Scott talks about how his firm keeps track of client response times and zeroes in on win rates and value conversion to boost business development and strengthen client connections.Listen in to find out how starting with simple metrics and slowly building a data plan can help you make smarter decisions and set the stage for long-term growth.Topics discussed in this episode: structural engineeringbrandingclient experiencemarketingdata-driven strategyAEC industrysoft skillsalways be sellingtechnology integrationAIBusiness growthCRM systemsRepeat businessRevenue maximizationConnect with Scott:https://www.linkedin.com/in/scottsteiding/ Connect with Katie:https://smartegies.com/
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In the fast-changing AEC industry, building strong relationships and using data-driven strategies are key to staying ahead of the competition. In today’s episode of AEC Marketing for Principals, Katie welcomes Scott Steiding, Chief Growth Officer of Bennett & Pless, to chat about why soft skills, like being responsive and delivering great client service, are becoming more and more important in the AEC industry. Scott talks about how his firm keeps track of client response times and zeroes...
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Harnessing Data for Smarter Growth in AEC Firms
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