EPISODE · Apr 9, 2024 · 34 MIN
Harnessing Ecosystem-Led Growth with Crossbeam's Bob Moore
from a16z Live · host a16z
In this SaaS era, partnering with no one means competing with everyone. How the best companies take advantage of ecosystem-led growth—or where they sit in the SaaS ecosystem to improve acquisition, expansion, and access to new markets, as discussed by a16z general partner Sarah Wang and Crossbeam CEO Bob Moore.[00:01:43] The birth of ecosystem-led growth[00:05:12] The data revolution in partnerships[00:12:46] Integrating ecosystem-level GTM motions[00:16:29] Bob's founder history[00:24:30] Ecosystem-qualified leads and new opportunities[00:29:34] ELG as AI force multiplierFor a transcript of this episode of a16z Live!, click here.
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In this SaaS era, partnering with no one means competing with everyone. How the best companies take advantage of ecosystem-led growth—or where they sit in the SaaS ecosystem to improve acquisition, expansion, and access to new markets, as discussed by a16z general partner Sarah Wang and Crossbeam CEO Bob Moore.
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Harnessing Ecosystem-Led Growth with Crossbeam's Bob Moore
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