Harnessing Generative AI and Unbundling: Lessons from Amazon and Walmart

Welcome back to the show. Today’s episode explores how generative AI is reshaping value chains, from how products are listed online to how global supply chains are orchestrated. We will walk through insights drawn from recent case studies on Amazon’s catalog operations and Walmart’s logistics and marketplace strategy.By the end of this episode, you will understand how large language models can generate and test millions of hypotheses, why traditional human‑centric processes are being unbundled, and what guardrails leaders must put in place to use these tools responsibly.