Harnessing New Partnerships: The Power of Program Segmentation

This week on the Affiliate Marketing Podcast, Lee-Ann interviews Marthe Berlin the Regional Vice President of Publisher Development at Impact.com. They discuss Marthe's journey in affiliate marketing and the importance of program segmentation. They also talk about the challenges of scaling affiliate programs and share tips for successful outreach and partnership building. Visit the PXA Academy for lots of resources relating to partner segmentation – simply click here.Listen to find out more about:Focus on finding the five that bring resultsScaling affiliate programs: Challenges and tipsStrategic approaches to affiliate recruitmentKey segments of this podcast and where you can tune in to go direct: [08:05] Importance of Program Segmentation[11:44] Challenges and Tips for Scaling Programs[29:26] Scoping PartnersDownload the Affiliate Marketing Podcast Kit ELEVATE Summit 2024 – LONDONJoin us in London on 16-17 September.Limited Tickets Remain! GET YOUR TICKET HERETickets to this two-day conference at Park Plaza Westminster Bridge, include: Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking partyDon’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Subscribe to our podcast HERE!Send me a text with your questions