EPISODE · Apr 21, 2026 · 10 MIN
Harnessing Serendipity to Generate Better Ideas
from The Last Show with David Cooper · host David Cooper
Marketing professor Alexander Fulmer explores whether serendipity can be harnessed, and tells us how unplanned outcomes offer benefits. Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
Marketing professor Alexander Fulmer explores whether serendipity can be harnessed, and tells us how unplanned outcomes offer benefits. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Harnessing Serendipity to Generate Better Ideas
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