Harnessing Serendipity to Generate Better Ideas

from The Last Show with David Cooper · host David Cooper

Marketing professor ⁠Alexander Fulmer⁠ explores ⁠whether serendipity can be harnessed, and tells us how unplanned outcomes offer benefits⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode metadata supplied by the publisher feed · Published Apr 21, 2026

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Harnessing Serendipity to Generate Better Ideas

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