Harnessing Social Data to Revolutionise Medical Outcomes with Miranda Mapleton

Send us Fan MailCan social data revolutionise healthcare? Join us as we uncover the incredible journey of Miranda Mapleton, CEO of White Swan, a charity that's leveraging anonymised social data and AI to transform patient care. Discover how a personal story involving the a friend's sister's rare condition ignited a movement to improve health outcomes through innovative technology. Miranda walks us through her transition from a marketing executive to leading a team of 130 passionate volunteers, all driven by the mission to make healthcare more effective and accessible.We'll explore the ground-breaking work White Swan is doing in collaboration with universities, charities, and commercial organisations, and how their bespoke projects and reports are making a real impact. Learn about the rapid advancements in AI, specifically Large Language Models, and how they're enhancing data processes to benefit patient care. Miranda also shares White Swan's future ambitions to democratise their data for academic research and expand partnerships, emphasising the critical role of client feedback and returning clients. Tune in to be inspired by how data and technology are paving the way for a healthier future.Welcome to Make Impact Podcast, where we dive deep into the stories, strategies, and solutions that drive real change. I'm Heidi Fisher and I work with organisations on a mission to tackle poverty, reduce health inequalities, and create lasting social impact. In each episode, I bring you inspiring conversations with change makers, social entrepreneurs, and thought leaders who are making a difference.  Thank you for joining us on this episode of the Make an Impact podcast. I hope you found today's conversation as inspiring and thought provoking as I did. If you enjoyed the episode, please subscribe, leave a review, and share it with others who want to create positive change. You can connect with me on LinkedIn and learn more about my work at Makeanimpactcic.co.uk.Until next time, let's keep making an impact in the world.Support the showHi, I'm Heidi Fisher, the host of the Make an Impact Podcast.  I'm an impact measurement expert, passionate about helping you make a bigger impact in the world by maximising the impact your services have. I can help you to measure, manage and communicate the impact you have better to funders, investors, commissioners and other stakeholders, and to systemise your data collection and analysis so that it frees up time and doesn't become an additional burden.  I love helping you to measure social and economic impacts, including Social Return on Investment or value for money assessments, as part of understanding the change you make to peoples' lives. You can get in touch via LinkedIn or the website makeanimpactcic.co.uk if you'd like to find out more about working with me.