Harnessing the Power of Community for Business Growth with Krysta Jones (THC Girls)

On this episode of the Kaya Cast Podcast, we're sitting down with Krysta Jones from THC Girls, a prominent figure in the cannabis industry, for an insightful discussion on growing and scaling cannabis businesses.During our conversation, Krysta shares her strategies for staying lean and not overextending herself, the power of community and reputation in fostering success, and the significance of choosing the right products. She also emphasizes on the importance of having a concrete business plan inclusive of a budget, passion and the right location. Krysta candidly talks about the common misconceptions many newcomers have about the industry and highlights the pitfalls of jumping in without a strong understanding of the dynamics of the cannabis space. Beyond business strategies, Krysta discusses the vital aspects of building a community in the cannabis retail sector, from the influence of bud tenders for driving the brands and products to the need for staying connected and minimizing industry exhaustion. Don’t miss this engaging episode full of industry insight and actionable advice! Tune in to gain from Krysta's experiences and insights in the cannabis community. A visionary Entrepreneur with over a decade of Commercial Cannabis experience in multiple markets across the nation.Krysta is responsible for injecting creativity and innovation in all areas of the Cannabis space. From Cultivation to marketing and branding, her hard work has been recognized by many publications such as Respect my Region, Marijuana Venture, and many more. Krysta was also recognized in Yahoos finest for Top 20 Women in Business. Her work ethics are equally matched with her master’s abilities to cultivate quality in both agriculture and in business.When Krysta isn’t busy creating businesses from the ground up or implementing strategies to make them successful, she is working on building her in house team of THC GIRLS to help build and guide individually and alongside them. Find out more about THC Girls at:https://www.thehighcountrygirls.com/https://www.youtube.com/@THCGirlshttps://www.linkedin.com/in/krysta-jones-860b50132/https://www.linkedin.com/company/thc-girls/https://www.tiktok.com/@thehighcountrygirlshttps://instagram.com/thehighcountrygirlshttps://twitter.com/thcgirlshttps://www.facebook.com/THEHIGHCOUNTRYGIRLS/