HARO Reloaded: How to Pitch Like It’s 2025

In today’s media landscape, journalists are drowning in pitches while PR professionals scramble for attention—often missing the mark entirely. But what if the problem isn’t the story, but the way it’s being told—and the tools we’re using to tell it? In this episode, we sit down with Brett Farmiloe, the revivalist behind Help a Reporter Out (HARO), to unpack why this once-iconic platform fell off the radar, how he brought it back to life, and what it now takes to genuinely stand out in a journalist’s inbox.Listen For5:56 Why Journalists Are Still Drowning in Spam7:05 The HARO Pitch Formula: Helpful, Authentic, Relevant, On-Time10:20 Is the Definition of “Journalist” Changing?14:05 What Journalists Really Want from PR People20:15 Answer to Last Episode’s Question From Guest Graham Goodkind Guest: Brett FarmiloeWebsite | Email | X | LinkedIn | HARO LinkedInStories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show