HARO’s comeback: Modern sourcing for journalists and brands

Send us Fan MailIn this episode, Brett Farmiloe joins host Jason Mudd to discuss the comeback of HARO and smarter PR pitching. Tune in to learn more! Meet Our Guest:Our episode guest is Brett Farmiloe, founder and CEO at Help a Reporter Out (HARO). Brett has scaled startups and worked with global brands, and he helps professionals share their expertise online. His mission is to make knowledge more accessible and human.Five things you’ll learn from this episode: 1. Why HARO was revived and what’s changed since its launch2. How journalist profiles and “Open to Write” signals improve pitch success3. Tips for better pitches with fewer blasts to stand out to reporters4. How HARO is expanding to support journalists beyond sourcing experts5. How PR pros can measure expert authority instead of vanity placements in the AI era More About Brett FarmiloeBrett Farmiloe is the CEO of Help a Reporter Out (HARO), a platform connecting journalists with sources to create expert-powered content. An entrepreneur and author, Brett has scaled startups, collaborated with global brands, and helped thousands of professionals share their expertise. His mission is to make knowledge more accessible and human online.Quotables“Our goal at the end of the day is to connect journalists with great sources for stories.” — Brett Farmiloe“When sources come to us and they're like, ‘What do I do here? How do I be helpful?’ It's really in the HARO acronym: It's be Helpful, be Authentic, be Relevant, and be On time.” — Brett Farmiloe“Be authentic; don't just use 100% AI, and add your own human expertise to things.” — Brett Farmiloe“What comes around, goes around, and I really think that just being helpful and friendly and nice to people goes a long way.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest’s contact info and resources:@BrettFarmiloe on XBrett Farmiloe on LinkedInHelp a Reporter Out websiteFeatured websiteListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.Additional Resources:6 tips for using HARO to pitch your storyHARO Shifts to Connectively: What does this mean for PR professionals?Authentic PR: Giving it a human touchPR pros have a new way to connect with reportersIf you like this episode, you're going to love this:How to improve your media pitchesBuilding relationships with Peter ShankmanMaking your media pitches stand out with QwotedRecorded: November 10, 2025Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.