Harry Hesp: How Baller League is rewriting the rules of modern football

from The Game Plan: Inside the Business of Sport · host Sport Industry Group

This episode of The Game Plan features Harry Hesp, Marketing Director at Baller League.Dylan Pugh and Harry Hesp explore how the fast‑growing football league is blending sport, content and culture - from its innovative format and celebrity managers to its appeal with younger audiences and global brands. Recorded as Baller League celebrates major momentum, including its first-ever Friday event, this is a sharp look at the future of football entertainment.Follow us on @sportindustry

Episode metadata supplied by the publisher feed · Published May 8, 2026

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Harry Hesp: How Baller League is rewriting the rules of modern football

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This episode was published on May 8, 2026.

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