Harsha Mokkarala on Building AI for Modern Go-to-Market Teams

In this episode of Founders Future, with host Natalie Borovska, we’re joined by Harsha Mokkarala, entrepreneur and founder working at the intersection of AI, data, and go-to-market strategy. Harsha shares how his company develops agentic AI solutions designed to help marketing and sales teams transform and analyze their customer data, enabling businesses to optimize their funnels, improve forecasting, and make smarter strategic decisions. By integrating AI agents directly into existing workflows, companies can turn fragmented marketing and sales data into actionable insights.Harsha also discusses the realities of building and scaling an AI startup, including identifying the right market segment, navigating complex enterprise sales cycles, and balancing growth with product development. With experience leading large-scale marketing operations—including managing billion-dollar budgets earlier in his career—Harsha provides insights into go-to-market strategy, LinkedIn advertising, and how startups can leverage data and experimentation to scale responsibly while proving product value to customers.