Harvard Study Finds Alibaba's Tmall Innovation Center a Model to Follow

In our latest Alicast, Harvard Business School Executive-in-Residence Daniel O'Connor shares his thoughts – and results of a case study – about Alibaba's Tmall Innovation Center. The model of working closely with brands and using consumer analytics to help create new products that can be sped to market in China is revolutionary. It's also something big companies and brands in the West should consider to become more plugged-in and agile in meeting customer needs.