Harvey Cohen, President of Vibee, music-led destinations, U2 immersive exp, & scaling to 250k fans!

Live Nation Entertainment realized that their music acts would drive so much foot traffic to a concert that there should be experiences around it and a company to give you an entire package! Harvey has been leading Vibee for some time and under his leadership Vibee has offered highly sought after bundles around the Sphere and other concerts/shows which have been selling out! Vibee has been behind the successful Zoo Station: A U2:UV Experience, which has seen around 250,000 people during the U2's shows at the Sphere. It gave fans an opportunity to truly understand the band's history and was a direct collaboration with the brand's long time creative director, for authenticity, Gavin Friday. Vibee has also showcased the potential a Grateful Dead experience! Harvey breaks down how his passion for music and business leadership began, talks about creating the U2 Zoo Station experience, and how to create the best music-led experiences for fans. He also discusses where he sees the future of music and fandom going and Vibee's long term vision!