Has AI Changed What You Need from Your System Integrator?...

What this episode covers

This week, Andy and Brian bring on Master B2B's Chris Germann to talk about how AI is impacting practitioners' relationships with their system integrators. What were those companies providing that no longer need to be done by an outside firm? Where should manufacturers and distributors lean on SIs now for help? And Andy gives some advice to SIs: "If you haven't figured out how to make data a strategic weapon, you're going to fail."

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Frequently Asked Questions

How long is this episode of Master B2B Friday 15?

This episode is 24 minutes long.

When was this Master B2B Friday 15 episode published?

This episode was published on April 10, 2026.

What is this episode about?

This week, Andy and Brian bring on Master B2B's Chris Germann to talk about how AI is impacting practitioners' relationships with their system integrators. What were those companies providing that no longer need to be done by an outside firm? ...

Can I download this Master B2B Friday 15 episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.