Has AI Changed What You Need from Your System Integrator?

Episode 124 of the Master B2B Friday 15 podcast, hosted by Master B2B, titled "Has AI Changed What You Need from Your System Integrator?" was published on April 10, 2026 and runs 24 minutes.

April 10, 2026 ·24m · Master B2B Friday 15

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Summary

This week, Andy and Brian bring on Master B2B's Chris Germann to talk about how AI is impacting practitioners' relationships with their system integrators. What were those companies providing that no longer need to be done by an outside firm? Where should manufacturers and distributors lean on SIs now for help? And Andy gives some advice to SIs: "If you haven't figured out how to make data a strategic weapon, you're going to fail."

Episode Description

This week, Andy and Brian bring on Master B2B's Chris Germann to talk about how AI is impacting practitioners' relationships with their system integrators. What were those companies providing that no longer need to be done by an outside firm? Where should manufacturers and distributors lean on SIs now for help? And Andy gives some advice to SIs: "If you haven't figured out how to make data a strategic weapon, you're going to fail."

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