Has JAGUAR Committed Brand Suicide?

We want to hear from you https://podcast.storiesandstrategies.ca/surveyRate this podcast with just one clickJaguar is one of the most iconic luxury car brands in the world, known for its sleek designs and powerful engines. But has the company made a fatal mistake that could impact its future? It’s rebranding, launched last week, has drawn widespread and almost universal criticism. One writer even called it “Imminent Brand Immolation.”Is this the end of Jaguar? Or does a cat always land on its feet?Listen For4:59 The Cat is Dead: First Reactions to the Jaguar Rebrand6:38 Blue Steel, But Make it Jaguar7:46 Did Jaguar Set its Identity on Fire?14:26 Pissing Off Your Loyal Audience: Bold or Brain Dead?17:27 Living Your Values vs Alienating Your Base?19:30 Save the Cat: Imagine a Jaguar Brand TurnaroundGuest: Tyler ChisholmWebsite | Email | X | LinkedIn | Instagram | YouTube | FacebookListen to Tyler’s podcast Collisions YYCRate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show