Has MCX already lost the battle?

MCX - the Merchant Customer Exchange - has brought together many of the top retail brands on the planet to offer up a unique mobile commerce platform but things seem to be fraying at the edges. In the span of 48 hours the service, beta-testing somewhere unknown, has lost one of their big brands and their CEO. What does this mean for their future? Chuck offers us some insight and, perhaps, their destination...

An episode of the UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things podcast, hosted by Rob Woodbridge, titled "Has MCX already lost the battle?" was published on May 5, 2015.

May 5, 2015 · UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things

Summary

MCX - the Merchant Customer Exchange - has brought together many of the top retail brands on the planet to offer up a unique mobile commerce platform but things seem to be fraying at the edges. In the span of 48 hours the service, beta-testing somewhere unknown, has lost one of their big brands and their CEO. What does this mean for their future? Chuck offers us some insight and, perhaps, their destination...

Episode Description