Has SaaS lost Go-to-Market Fit - with Jacco van der Kooji, founder and CEO Winning by Design

Speaking to Jacco van der Kooij, Founder and CEO, Winning by Design is like drinking a shot of espresso first thing in the morning.During this episode of the Metrics that Measure Up podcast, our host Ray Rike covers a wide array of topics that essentially asks the question - "Has SaaS lost Go-to-Market Fit?" and if so "What to do about it". Topics covered include:Data that highlights the need to change Go-to-Market tactics in SaaSThe concept and reality of the need to "Cut to Grow"The importance of Unit EconomicsGo-to-Market Fit - What is it?ScaleUp Fit - when is the right timeGTM Efficiency Metrics that Matter more in 2024 and beyondIf you are responsible for the Go-to-Market functions in a B2B SaaS company, or as the CEO and CFO depend on the GTM functions to delivery efficient revenue growth, this conversation is a great listen!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.