Has the Composable Commerce approach run its course?

Episode 97 of the Master B2B Friday 15 podcast, hosted by Master B2B, titled "Has the Composable Commerce approach run its course?" was published on September 12, 2025 and runs 26 minutes.

September 12, 2025 ·26m · Master B2B Friday 15

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Summary

This week, Andy & Brian look at whether there is a future in so-called "composable commerce" or if both tech providers and buyers need to adapt. Should retailers be in the business of building tech? And do tech providers need to re-think their approach and offer solutions that offer a mix of pre-built modules and flexibility? Or is this all the wrong way of thinking about it?

Episode Description

This week, Andy & Brian look at whether there is a future in so-called "composable commerce" or if both tech providers and buyers need to adapt. Should retailers be in the business of building tech? And do tech providers need to re-think their approach and offer solutions that offer a mix of pre-built modules and flexibility? Or is this all the wrong way of thinking about it?

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