Has the food and beverage industry overdosed on nostalgia? episode artwork

EPISODE · Jul 30, 2025 · 54 MIN

Has the food and beverage industry overdosed on nostalgia?

from The Mess Hall · host Menu Matters

We dive into why Gen Z isn’t hosting parties, discuss the decline of coupons, and our guest Chef Chase Obenchain joins us to have a messy conversation about nostalgia and whether we’ve gone overboard in our pursuit of the past. From bringing back brands from the '90s to the relentless focus on "newstalgia," the food and beverage industry has gone all-in on nostalgic brands, marketing campaigns, and ideas. But does that obsession also mean that true innovation has taken a backseat to rehashed ideas? We cover everything from Cracker Barrel to Pizza Hut to Star Wars in this passionate, messy conversation. Plus, in our "Five Questions," Obenchain shares which fruit he's changed his mind about. 

Episode metadata supplied by the publisher feed · Published Jul 30, 2025

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Has the food and beverage industry overdosed on nostalgia?

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