Has this ever happened to you?

Ever walked out of a sales call sure you crushed it, then got ghosted a week later? Rich has too. That question, why smart buyers make the decisions they make, is what Read the Room is all about.In this intro episode, host Rich Patterson lays out what this show is and why he built it. After 20+ years in sales and 14+ coaching teams, he stopped trying to understand the company and started understanding the person, because companies don't make decisions, people do. That obsession became Buyer Coding, the framework he now teaches and trains.This is a sales podcast, but not the usual one. It's about buyer psychology, decision making, leadership, marketing, and why deals really stall or close. Rich sits down with the CEOs, founders, and sales leaders you actually pitch, so you learn how they think, what keeps them from saying yes, and what makes them respond.If you sell, lead, or just love figuring out how people make decisions, hit subscribe. This is just the beginning.CHAPTERS:00:00 Why Deals Get Ghosted After You Win01:15 Meet Rich Patterson: 20 Years in Sales02:45 Why Buyers Changed But Sales Training Didn't04:30 What Is Buyer Coding06:00 Why People, Not Companies, Make the Buying Decision07:45 The Patterns That Stop Deals From Stalling09:15 More Than a Sales Podcast: Psychology and Leadership11:00 The Guests: CEOs, Founders and Sales Leaders12:30 Subscribe and Connect With RichWHAT YOU'LL LEARN:Why deals get ghosted after you thought you wonWhy buyers changed but sales training didn'tWhat Buyer Coding is and why it worksWhy people, not companies, make the buying decisionCONNECT WITH RICH:LinkedIn: https://www.linkedin.com/in/richhitsgoals/Spotify: https://open.spotify.com/show/033z2rQY4v8ZQxhvX6Ntd7Apple Podcasts: https://podcasts.apple.com/us/podcast/read-the-room-with-rich/id1896931156Subscribe for new episodes on sales, buyer psychology, and how to read the room.#SalesPodcast #BuyerPsychology #B2BSales #SalesTraining #BuyerCoding #ReadTheRoom #SalesLeadership #DecisionMaking