Hasan Hasmani @ Underdog Games

In this episode, we meet Hasan Hasmani, founder and CEO at Underdog Games. Underdog Games creates family board games, most notably the “Trekking” game series, including Trekking the National Parks, Trekking Through History, and HerStory. Hasan shares the founding story of the business and the road to $5M in annual sales. Topics covered in this episodeThe nuance of marketing board gamesThe role of Amazon in board game marketingPivoting acquisition channels where ROAS is highest throughout the yearValue of customer email addresses Changing Amazon FBA costsKey TakeawaysBoard games are a publishing businessDiscovery is the biggest challenge in board gamesGames business growth is via line extension (i.e. new book, game etc)It’s also a hit-driven businessAmazon is a cost-effective fulfillment and storage partner for heavier productsProviding free value-added offers post-sale can help collect email addresses from Amazon buyersPlease let us know your thoughts about the episode!Where to find Hasan Hasmani:Linkedin: https://www.linkedin.com/in/hasanhasmani/​Website: https://www.underdoggames.com/Where to find Kait Stephens:Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/Website: www.brij.it SUBSCRIBE TO THE OMNICHANNEL MARKETERwww.theomnichannelmarketer.com